Phone:

+(415) 823-4540

Email:

ashli@abuzzproductions.com

© 2026 Abuzz Productions LLC

Ashli photo
About Me

Experienced event and experiential producer


Conferences • Executive Events • SKOs • World Tours • Experiential • Trade Shows • Offsites


Available for freelance, contract + fractional engagements
Currently booking for Fall 2026 (October - on) and 2027

Some of the companies I've worked on events for: OpenAI • NVIDIA • Salesforce (Dreamforce) • Celonis • Crunchyroll • Dell • eBay • Levi Strauss + more

ashli@abuzzproductions.com | 415-823-4540

When you need help with an event, I'm your gal. I've led the charge on virtually every kind of event you can think of: Conferences, SKOs, World Tours, Road Shows, Experiential, Trade Shows, Offsites and Retreats, Parties, Launches, Partner Conferences, Fan Cons, Concerts, Leadership Summits and much more.

I've managed multi-million dollar, highly visible events from inception through successful conclusion. I've also been the lead on scrappy events that relied more on creative thinking than budget. If you have challenges, let me be the solution.

I'm flexible. I've worked for agencies, strategy firms, directly with clients, and have even done an inhouse position or two. Do you need to hand something off and just have someone who will for sure deliver while you focus on other things? Yup, I can do that. Do you need someone who is integrated with your internal team throughout the event planning and execution? Well, you are in luck - that is also something I do.

Oh, and I love a good spreadsheet and adore budgets.

Solutions!

Bring Me In When...

  • Your team is stretched.

    You've got an important event and need someone senior who can own a program or workstream without a lot of hand-holding.
    • Something big just landed.

      SKO. Customer conference. World tour. Executive summit. Trade show. You need someone who's done this before.
      • You need help, but don't need an agency.

        You need an experienced producer who can plug directly into your team.
        • You need someone to take the ball and run.

          Give me the objective, stakeholders and constraints. I'll build and execute the plan and get it across the finish line.
          • Things have gotten complicated.

            Budgets, vendors, agencies, executives, registration, production, content, venues, attendee experience -- I love to unravel complicated.
            What People Say

            I had the privilege of working with Ashli on a 45,000-attendee event. She was amazing. When Ashli joined the team, everything changed. She brought her experience, wisdom, and hard work to the table and made the event work far more smoothly... I have seen her work under extreme levels of pressure that most people would crack under, but she just suited up and got the job done. I can't recommend Ashli highly enough - if you are planning any kind of event, big, small, or somewhere in between, this is the woman you want managing it.

            Ashli is a budget master and helped me come in under budget by nearly $250K on my latest program. She's a master at reviewing and understanding every detail of the event and/or meeting she's managing. I will gladly hire Ashli again in the future when ever I have the chance!

            Ashli Lewis is a joy and so easy to work with, resourceful, efficient, and she just gets things done!

            Project Portfolio

            Project Examples

            I've been around the block (and the world) more than a few times and have led the charge on all kinds of experiences, in various roles.

            • Sr. Producer | Campus Environmental
              Dreamforce (Salesforce)
              Contract via George P. Johnson
              Led production and served as a client-facing lead for one of Dreamforce's largest experiential footprints, translating creative concepts into physical environments across the campus—from building wraps and lounges to graphics, AV, lighting, furniture and custom installations. Production • Multi-million-dollar budgets • Fabrication • Vendors • Environmental graphics • Client leadership Dreamforce project image placeholder
            • Event Manager | World Tour
              Celonis (Contract)
              Produced multiple stops in a global customer event series spanning North America, EMEA and Asia, working with a lean internal team to adapt each program to its market while maintaining a consistent attendee and brand experience. Venue sourcing • Contracts • Production • Budget • Registration • Vendors • F&B • Event technology • Environmental graphics
            • Registration Manager
              OpenAI DevDay (Contract)
              Owned registration operations and attendee communications for OpenAI DevDay, managing complex invitation and registration workflows, VIP and access requirements, credentials, attendee support and onsite registration logistics. Swoogo • Registration build • Attendee communications • Invitation lists • Credentials • Onsite logistics
            • Director of Events
              Crunchyroll Expo
              In-house / Full-time
              20,000+ attendees | 150+ sessions | 400-vendor show floor

              Reimagined and led Crunchyroll Expo from strategy and creative concept through production and execution, transforming a traditional convention into an immersive anime “city.” Attendance grew 40% year over year and vendor participation increased 160%. Strategy • Production • Budget • Registration • Vendors • AV • Exhibit floor • Experiential activations • Attendee journey • Content • Talent • Communications               Crunchyroll Expo project image placeholder
            • Conference Content &
              Speaker Operations Manager
              NVIDIA GTC
              Contract via West Valley Staffing
              Managed content and speaker operations for NVIDIA's GPU Technology Conference (GTC), supporting a program of 1,700+ sessions. Maintained session and speaker data in RainFocus, supported a major digital-platform transition, coordinated speaker workflows and delivered reporting and post-event analysis. Speaker operations • Content workflows • RainFocus • Data management • Reporting
            • Trade Show Manager / Producer
              Various Clients
              Produced trade show programs for multiple clients, managing projects from early concept and booth planning through fabrication, logistics, installation, onsite execution and dismantle. Concept development • Budgets • Booth builds • Vendors • Hotels • I&D • Transportation logistics • Project management • Production schedules
            • Event Producer | Company Offsite
              (Contract)
              Produced company's annual offsite in destinations around the U.S., creating a high-touch program that balanced business objectives, team connection and memorable shared experiences. Site selection • Budget • Activities & events • Hotel blocks • Travel management • AV • Onsite execution Company offsite project image placeholder
            • Lead Producer | Technology Clients
              SKOs, GTMs & Partner Conferences
              Led conferences and internal and partner-facing programs for technology companies, including sales kickoffs, go-to-market meetings and partner conferences. Owned complex workstreams across production, content, attendee experience, event technology and onsite delivery. Budget • Programming • Entertainment • Hotels • AV • F&B • Event websites & apps • Production schedules • Team management • Content • Branding • Venues
            Get In Touch

            Help is on the way...

            Located in San Francisco, but manage events around the globe*
            Phone: +1 415-823-4540
            Email: ashli@abuzzproductions.com

            *Here is a partial list of where I have planned events:
            Alexandria, Amsterdam, Atlanta, Austin, Boston, Brooklyn, Chicago, Copenhagen, Dallas, Denver, Frankfurt, Honolulu, Houston, Las Vegas, Los Angeles, London, Long Beach, Madrid, Miami, Milan, Munich, New Orleans, New York, Orlando, Palm Springs, Paris, Portland, Reno, San Diego, San Francisco, San Diego, San Jose, Santa Barbara, Santa Cruz, Seattle, Silicon Valley, Tokyo.